STARHAUS Open Call on Open Innovation and Creativity | #3 - BUSINESS FOR COMMUNITY
ClosedDescription
The 3rd Open Call for Open Innovation and Creativity OIC#3 | Business for Community invites participants to work closely with STARHAUS partners experienced in commercialization and product development to brainstorm strategies that effectively present STARHAUS technologies and results to local communities of consumers. Participants will be tasked with defining viable business models that translate STARHAUS technology into market-ready solutions, preparing a comprehensive roadmap for commercialization and market adoption. This includes outlining how the technology could be implemented in the market, distributed, priced, and promoted using a marketing mix strategy. The business model should emphasize and effectively communicate the environmental and societal benefits of customized, locally manufactured products. It should also demonstrate how the technology can be adapted to diverse environmental and social contexts, highlighting its scalability and replicability. Activities to be funded within the 3rd Open Call include: Business Model and Market Integration: Formulate a viable business model for STARHAUS, outlining plans for market entry, distribution channels, pricing, and promotional strategies, and construct a commercialization roadmap with scalability options for various contexts. Engagement and Communication Tools: Design engaging tools (e.g., infographics, visual presentations) that clearly convey the environmental and social benefits of STARHAUS to target communities, enhancing public understanding and adoption. Market and Community Analysis: Gather community insights through surveys and interviews and conduct a techno-economic analysis to identify expansion opportunities beyond the initial use-cases and adapt to community needs.
Beneficiary & submission
Submission:
Proposals to STARHAUS #3 OIC | BUSINESS FOR COMMUNITY must be submitted electronically via https://ec.europa.eu/eusurvey/runner/OC3-STARHAUS-2024. The Proposal Template (Technical Annex) and the Guidelines for Applicants for submitting proposals for the 3rd Open Call for Open Innovation and Creativity are available on the project website: https://starhausproject.eu/open-call-3/.
Deadline: The deadline for submitting proposals is 17 February 2025 at 17:00 (CET).
Evaluation:
An initial eligibility verification will be done to filter out and discard non-eligible proposals.
Eligible proposals are evaluated against criteria of degree of innovation, technical approach, research, creative and business capacities and cost-benefit. Each criterion will be scored between 0 (not relevant) and 5 (Excellent). The final score on each criterion will be given by the average of the scores and the threshold for individual criteria will be three (3).
Applications will be ranked by use-cases and the application with the highest score in each of the use-cases will be selected.
Further information
The project has 100 000 EUR to provide support to at least 2 SMEs that will be working side-by-side with the STARHAUS partners experienced in commercialization and product development. Applicants are encouraged to design business models that effectively present customized, locally manufactured products, emphasizing environmental and societal benefits, and demonstrating scalability across various markets. The goal is to validate the proposed strategies within the project use-cases: 1) Pet Food, 2) Fertilizers, 3) Beverage and 4) Breakfast Cereals.
The exact number of proposals approved will be decided based on the overall budget requested by the applicants and the overall sum available per call. Yet, the aim is to select at least 2 Experiments.